Frequently asked questions

Yes. Many participants take Business & Marketing Foundations while they are still in training or early in their journey so they can build clarity and confidence before launching.

Others take it after they’ve launched to refine their strategy, improve consistency, or break through a growth plateau. The program is designed to support you wherever you are in the process.

If you are also completing the SPCC certification, we recommend attending the 3-day Live Business Bootcamp once after your first certification program and before Business & Marketing Foundations.

Business & Marketing Foundations complements the Bootcamp by helping you build on what you learned in the 3-day Live Business Bootcamp to refine, implement, and sustain your business and marketing strategy over time.

If you are taking any other certification, we recommend taking the Business & Marketing course at any time.

The International Association of Career Coaches (IACC)® is committed to practical, applied learning.

In Business & Marketing Foundations, the focus is on helping you do marketing—not just learn about it. While you’ll gain enough theory to understand the “why” behind each concept, most of the program is practical and action-oriented, with tools and resources to help you apply what you’re learning with confidence.

You can expect to receive:

• Messaging and positioning frameworks
• Business and marketing templates
• Sample copy and examples
• Practical resources to support implementation at your own pace

The Business & Marketing Foundations course typically takes 2–4 hours per week over approximately 9 weeks. You will learn through on-demand video lessons, practical exercises, and real-world implementation in your own business.

You won’t just build knowledge—you’ll create and implement your marketing plan and business foundations throughout the course.The program is designed to fit alongside a full-time role or existing coaching practice. You’ll also have access to the program for up to 6 months following registration if you need additional time to complete the material.

There are no formal prerequisites for the Business & Marketing Foundations course. This program is designed for career coaches, résumé writers, or those with related businesses at any stage who want to build confidence in their business and marketing skills.

That said, the course is most valuable if you are actively building, launching, or growing a coaching or résumé writing practice, or planning to do so in the near future.

We work with mid-sized and enterprise organizations across a range of industries, including healthcare, technology, financial services, education, and professional services.

Our partners are typically organizations that value people development, want to build leadership capability internally, and see coaching as a strategic lever, not just a perk, for performance, retention, and resilience.

‍

By training leaders to have high-quality coaching and career conversations, organizations become better at identifying potential, developing talent intentionally, and supporting employees through change.

This leads to stronger succession pipelines, more thoughtful internal movement, improved readiness for new roles, and smoother transitions, reducing both regretted attrition and the need for costly external interventions.

‍

Time commitment varies by format:

• Workshops range from half-day to full-day sessions.
• Custom Packages are designed collaboratively and can range from a short series of sessions to a more immersive cohort experience.
• General Cohorts follow a structured schedule with predictable weekly time commitments.

We work with you to ensure the training fits realistically within your operational rhythms and workload cycles.

‍