Business and Marketing Foundations
The business and marketing course for the coaches who think they hate marketing.
On-demand modules
Learn at your pace with digital content crafted by industry experts to fit your professional rhythm
Live feedback
Direct mentorship from seasoned coaches who understand the nuanced landscape of career development
Community
Join live weekly cohort calls to deepen your learning and get support. Plus online community chats with classmates and instructors.
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Build the Skills to Confidently Market and Grow Your Coaching Business
The Business & Marketing Foundations course gives you the clarity, tools, and confidence to attract the right clients, communicate your value, and build a sustainable coaching business without the overwhelm.
Perfect for
New and aspiring career coaches who want a clear, simple roadmap for marketing themselves and landing paying clients without feeling pushy, salesy, or lost.
Coaches and IACC graduates who feel confident in their coaching skills but need help building visibility, attracting clients, and turning their expertise into consistent income.
Graduate Success Stories
“I loved how intimate and focused this course is on the person. It is relevant, speaks to humans, and isn't just about building skills. It is applicable today in our turbulent professional situations - a much-needed reminder to take time for yourself and prepare for the journey ahead.”
Senior Professional Career Coach
“This course was a game-changer for launching my coaching practice. I was overwhelmed by marketing — but the strategies, tools, and clarity I gained made everything feel doable. I’ve already started attracting clients!”
Senior Professional Certified Career Coach
“This course was incredibly thorough, filled with fun activities and engaging content. It gave me valuable tools to better understand and address the challenges my clients face in the workplace, while also helping them build greater resilience. One of the highlights was connecting weekly with fellow coaches—those sessions were both inspiring and energizing!”
Senior Professional Career Coach
“I loved how intimate and focused this course is on the person. It is relevant, speaks to humans, and isn't just about building skills. It is applicable today in our turbulent professional situations - a much-needed reminder to take time for yourself and prepare for the journey ahead.”
Senior Professional Career Coach
“This course was a game-changer for launching my coaching practice. I was overwhelmed by marketing — but the strategies, tools, and clarity I gained made everything feel doable. I’ve already started attracting clients!”
Senior Professional Certified Career Coach
“This course was incredibly thorough, filled with fun activities and engaging content. It gave me valuable tools to better understand and address the challenges my clients face in the workplace, while also helping them build greater resilience. One of the highlights was connecting weekly with fellow coaches—those sessions were both inspiring and energizing!”
Senior Professional Career Coach
8-Week Program Designed to Drive Real Growth for Your Coaching Business
Define Your Starter Niche
Get clear on who you serve and why it matters. Learn how to choose a niche that helps you stand out without boxing you in.
Outline Your Coaching Service
Turn your expertise into a clear, compelling offer. Learn how to package your services in a way that feels authentic and easy for clients to say yes to.
Craft Your Core Copy
Learn what to say on your website, in emails, and across your social channels. Build messaging that sounds like you, attracts the right clients, and communicates your value with confidence.
Set Up Your Essential Coaching Tools
Skip the tech overwhelm. Get simple, ready-to-use tools and templates so you can run your business smoothly from day one.
Find Your First (or Next) Clients
Use real-world, repeatable tactics that feel natural, not salesy, to start booking clients and generating momentum.
Build Your Marketing Strategy
Create a simple, repeatable marketing rhythm you’ll actually stick to. Learn how to stay visible, consistent, and aligned with your goals.
Lead Yourself as an Entrepreneur
Strengthen your confidence, build productive habits, and navigate the ups and downs of entrepreneurship with clarity and resilience.
Test, Tweak & Grow
Perfection isn’t required. Learn how to evaluate what’s working, adjust what isn’t, and continuously level up your business with intention.
Meet your coaching team
Learn from a career coach and marketing strategist with 20+ years of experience whose superpower is turning “I hate marketing” into “wait... that was kind of fun.
Nicole Croizier is a Senior Professional Career Coach and marketing strategist with over 20 years of experience helping coaches build confident, thriving practices through smart, authentic marketing that never feels forced. Her specialty is turning “I hate marketing” into “this actually works, and feels good.”
Gain Confidence
Build the marketing confidence every coach needs, without feeling salesy or overwhelmed. Learn the essential skills and simple frameworks that help you talk about your work clearly, attract the right clients, and show up with ease and authenticity.
Strengthen Your Toolkit
Get the practical tools, templates, and strategies that make running and marketing your business feel doable. From defining your niche to creating your offer, writing your core copy, and finding your first clients, you’ll walk away with everything you need to build momentum.
Get Certified on Your Schedule
Designed for busy professionals and business owners, this course lets you learn at your own pace from anywhere. Stay supported through weekly live cohort calls, peer collaboration, and instructor feedback that help you implement what you learn with confidence.
Flexible Pricing Options
We offer flexible payment plans and annual commitments to meet you where you are.
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Need personalized program advice?
Our learning advisors can help you find the perfect certification path