Frequently asked questions

Yes. Many participants take Business & Marketing Foundations while they are still in training or early in their journey so they can build clarity and confidence before launching.

Others take it after they’ve launched to refine their strategy, improve consistency, or break through a growth plateau. The program is designed to support you wherever you are in the process.

If you are also completing a certification such as SPCC, SPRC, or SPRW, we recommend attending the 3-day Live Business Bootcamp once after your first certification program and before Business & Marketing Foundations.

Business & Marketing Foundations complements the Bootcamp by helping you build on what you learned in the 3-day Live Business Bootcamp to refine, implement, and sustain your business and marketing strategy over time.

Yes! You’ll participate in live group sessions and have access to the IACC community where you can connect with other coaches, share ideas, and learn from peers who are building their practices alongside you.

Many participants find that this community element is one of the most valuable parts of the experience.

The International Association of Career Coaches (IACC)® is committed to practical, applied learning.

In Business & Marketing Foundations, the focus is on helping you do marketing — not just learn about it. While you’ll learn enough theory to understand the “why” behind each concept, the majority of the program is practical and action-oriented, with live feedback and support to help you apply what you’re learning.

You can expect to receive:

• Messaging and positioning frameworks
• Business and marketing templates
• Sample copy and examples
• Real-time feedback and implementation support

The Business & Marketing Foundations course typically takes 2–4 hours per week over approximately 9 weeks. You will learn through on-demand video lessons, live group sessions, practical exercises, and real-world implementation in your own business. You won’t only be building your knowledge, you’ll be building and implementing your marketing plan and business throughout the course.

The program is designed so you can complete it alongside a full-time role or existing coaching practice.

There are no formal prerequisites for the Business & Marketing Foundations course. This program is designed for career coaches, résumé writers, or those with related businesses at any stage who want to build confidence in their business and marketing skills.

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That said, the course is most valuable if you are actively building, launching, or growing a coaching or résumé writing practice, or planning to do so in the near future.

We work with mid-sized and enterprise organizations across a range of industries, including healthcare, technology, financial services, education, and professional services.

Our partners are typically organizations that value people development, want to build leadership capability internally, and see coaching as a strategic lever, not just a perk, for performance, retention, and resilience.

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By training leaders to have high-quality coaching and career conversations, organizations become better at identifying potential, developing talent intentionally, and supporting employees through change.

This leads to stronger succession pipelines, more thoughtful internal movement, improved readiness for new roles, and smoother transitions, reducing both regretted attrition and the need for costly external interventions.

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